I received some great feedback at our annual customer conference on the Tax 2.0 site, but one prevailing question kept coming up, “Jeff, why a blog? I like articles and research papers, but I’m not a writer, I’m not going to write pages of insight about a post or an article.”

You know what; I’m not really a writer either. And that’s the beauty of blogging. You don’t have to be a “writer.” To me, blogging is a conversation. It’s not meant to be formal or structured. Think of the countless number of e-mails you shoot out in a given day. If one long chain of e-mails was posted to a Web site (which I’m not recommending) that could be considered a blog. Just like any other dialogue, one person starts a thought and more people join in on the discussion. It really is just that simple.

Despite only being up for the past two weeks, there is already a wealth of information on this site about the issues affecting corporate tax and its direction for the future. From the interactive map you see floating 700 pixels above this post to research and articles authored by the prevailing forward thinkers of tax today, there is currently plenty worth talking about on Tax 2.0.

However, if there are more topics worth talking about, I want to know more. Future of taxation — I’ll talk about it. The current financial crisis and how tax departments can help — I’ll talk about it. Ways to help an overworked tax department have a little fun – I’ll share my ideas, good or bad, and listen to yours. The benefits of RSS over e-mail subscriptions…OK, that one I might ask for an assist from one of my Web folks, but we will blog about it. And while we want this site to be about tax, it’s OK if a conversation strays off topic; that’s what conversations do sometimes. The important thing is to have the conversation, and keep it going until we come away with a few worthwhile ideas.

That was two minutes of conversation, typed. Maybe I am a blogger. Maybe you are too.